Our Story & Ethos

SUJUU’s founder, Faye, has travelled extensively from a young age, which has not only allowed her to develop a unique eye for design, but also experience the impact socially responsible projects can have on a community. One of the places Faye has called home is Kyrgyzstan, and years later it was this magical country that inspired the creation of SUJUU.

‘Sujuu’ means ‘love’ in the Kyrgyz language, and this is the foundation of the company ethos. At SUJUU we believe that beauty shouldn’t be achieved at the expense of others. We therefore maintain high ethical standards; whether that be supporting fashion graduates in London, or communities in the Tien Chan Mountains!

We believe in sharing the ‘SUJUU’!


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